belly claus | vansh

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Belly Claus Branding

This project is to create a brand guideline for an imaginary company for food wastage, sparked by a real-life situation that I experienced.

Despite food wastage reduction movements, there are still cases where shops bin unsold food at the end of operating hours. Belly Claus aims to minimise, as much as possible, this problem by providing a subscription service to snack packages, where food items are sent out in night. Interested parties can list their favourite food brands and dietary restrictions and after subscription, they are entitled to nightly packages of food items that are suitable to their palate. Hungry-goers can opt to make a one-time purchase of the ready-packed boxes online as well, or create custom boxes by choosing from the collection of food items.

Belly Claus stands firm in reducing the amount of leftover food.

brand guidelines

2017